Lovers Rock Legend Beres Hammond Will Headline Peace Concert on St. Croix


CaribPR Wire, ST. CROIX, USVI, Sun, Aug. 1, 2010: Shawn Baptiste, CEO of CIGA Promotions, announced today that lovers rock legend, Beres Hammond will headline the “How Can We Ease the Pain Peace Concert” slated for October 23, 2010 at the Randall “Doc” James Racetrack on St. Croix, U.S. Virgin Islands.

  Hammond, a staple on the international music scene for more than 30 years, will perform classics like “Putting Up Resistance,” “Tempted to Touch” and “How Can We Ease the Pain” as well as more recent hits like “Rockaway” and “I Feel Good.” Known as the “King of Lovers Rock”, this soulful crooner established himself as one of the most prolific international artists out of Jamaica. He has played an instrumental role in introducing smooth reggae music to mainstream audiences around the world.

   “This is a very important event that is more than just a concert. Over the last few years, our community has been plagued with senseless acts of violence. I wanted to take this opportunity to bring people together in a safe environment to celebrate life, love and peace. Very few artists exemplify peace and love through their body of music like the one and only Beres Hammond,” stated Baptiste.

 Baptiste continued, “CIGA Promotions has brought Beres Hammond  to St. Croix on two previous occasions and I am looking forward to another wonderful experience for our community.”

 Additional details about this exciting event will be announced soon. For additional information or sponsorship opportunities contact CIGA Promotions at 340-513-2218 or [email protected].